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Here’s a look at the classes and info covered at The Workshop at Macy’s.
This session will teach you how to use store and online data to help target your customer and become familiar with your competition in the context of your retail partner. You’ll sit with Macy’s own customer research experts, who will present some of our industry-leading research.
We’ll explore the merchant-to-merchant relationship through a panel of buying experts, and you’ll develop a firm grasp of the key elements of a successful relationship with your buyer, including how to address fluctuations in the business, and how to anticipate opportunities and manage expectations as a vendor. You’ll learn how to understand the merchant organization structure, how the organization relates to roles and responsibilities within Macy’s, and to fully grasp the merchant decision-making process when sourcing new vendors.
This session introduces the calculations and terminology most commonly used for analyzing and understanding a retailer’s business performance. We’ll focus on the formulas that are used to calculate and discuss business results, and are the basis for growing retail vendor relationships. Retail Math 101 opens up a whole new world for many Workshop participants and provides a clearer picture of the business landscape.
This session will focus on marketing your brand for the future, taking into account constantly shifting customer expectations and rapidly changing technology. You’ll gain an understanding of how to stay true to your brand’s identity, how to build your brand’s message, how to maximize your online presence and reach, and how to develop content strategies that will engage your target audiences.
You’ll learn how to successfully access capital from a panel of distinguished lenders, as well as the basics of financial planning and capital growth strategy. Plus, Macy’s experts will teach you key presentation techniques to help you with the all important “Ask.”