Let's get started

Ready to go? Great—in order to be considered, your business must be:

US based

51% or more owned by a woman, veteran, persons with disabilities, someone who identifies as LGBTQ+, or someone of Black, Hispanic/Latino, Native American, Asian-Indian or Asian-Pacific origin

Active for 2 or more years


Applications open 9/5/23


Applications close 11/30/23


1st Round interviews


Finalists announced


Workshop is in session!

Documentation & requirements

In order to be considered for The Workshop at Macy’s, you’ll need to thoroughly complete your application. To help you do this effectively, we’ve compiled a list of the information, documents and certifications you’ll need to complete the application. All information and documentation must be submitted for your application to be considered.

  • Your business’ name
  • Business contact information
  • Contact person
  • Business address
  • Daytime/office phone
  • Cell phone
  • Email address
  • Website URL
  • Date your business was established
  • Number of years in business (must be at least two consecutive years)
  • How the business was acquired (founded, purchased, etc)
  • Verification that the majority owner is a woman or minority and either a US citizen or have Permanent Legal Resident Alien status (note: you must have a current US passport, US birth certificate, naturalization papers, or Permanent Legal Resident Alien card (green card)
  • Majority owner ethnicity information
  • Be able to confirm the business is US-based
  • List major product category
  • Current gross annual sales
  • Legal structure information (e.g., proprietorship, partnership, corporation, etc)
  • Description of what makes your product unique
  • List of competitors and why they’re your competitors
  • Applicants must complete the application in full
  • Applicants must be aged 21 years or older
  • Description of current manufacturing and replenishment capabilities
  • Whether production is offshore-compliant
  • Whether you are doing business with any Macy’s entity at this time or in the past
  • Prior trade names and brands, if applicable
  • List of any business awards, recognitions or editorial credits
  • 250-word biographical statement, which should include the story behind your brand (required)
  • Lookbook or line sheet of your product, complete with wholesale cost and suggested retail price points
  • Government issued recent photo IDs of applicant and ALL other owners of business
  • Resumes of ALL owners
  • Financial Statements (Profit/Loss Statement, Cash Flow Statement and Balance Sheet) for the business for two years
  • Verification of your business as a legal entity (corporation, limited liability company, partnership, sole proprietorship)
  • Where your merchandise is produced

Key dates and information

  • Online applications for the 2024 session must be submitted online by 11:59 p.m. EST on November 30, 2023
  • Please note that acceptance and participation in The Workshop does not guarantee a contract or ongoing opportunities with Macy’s or any of its subsidiaries
  • All eligible applications will be reviewed and select applicants will be called in for a virtual interview
  • Class size is limited—details regarding dates and pre-work will be included in a welcome packet that applicants receive upon acceptance into The Workshop

It was such a game-changer for us... learning how to scale our business & so much more.

– John & Kasha, Bohn Jsell, class of 2021