Let's get started

Ready to go? Great—in order to be considered, your business must be:

US based

51% or more owned by a woman, veteran, persons with disabilities, someone who identifies as LGBTQ+, or someone of Black, Hispanic/Latino, Native American, Asian-Indian or Asian-Pacific origin

Active for 2 or more years

Thanks for your interest in The Workshop at Macy’s. The Application for the 2024 program is now closed.

Check back in Fall 2024 to see when we will accept applications for the next class.

In the meantime, please review the requirements to apply for the program.

Documentation & requirements

In order to be considered for The Workshop at Macy’s, you’ll need to thoroughly complete your application. To help you do this effectively, we’ve compiled a list of the information, documents and certifications you’ll need to complete the application. All information and documentation must be submitted for your application to be considered.

  • Your business’ name
  • Business contact information
  • Contact person
  • Business address
  • Daytime/office phone
  • Cell phone
  • Email address
  • Website URL
  • Date your business was established
  • Number of years in business (must be at least two consecutive years)
  • How the business was acquired (founded, purchased, etc)
  • Verification that the majority owner is a woman or minority and either a US citizen or have Permanent Legal Resident Alien status (note: you must have a current US passport, US birth certificate, naturalization papers, or Permanent Legal Resident Alien card (green card)
  • Majority owner ethnicity information
  • Be able to confirm the business is US-based
  • List major product category
  • Current gross annual sales
  • Legal structure information (e.g., proprietorship, partnership, corporation, etc)
  • Description of what makes your product unique
  • List of competitors and why they’re your competitors
  • Applicants must complete the application in full
  • Applicants must be aged 21 years or older
  • Description of current manufacturing and replenishment capabilities
  • Whether production is offshore-compliant
  • Whether you are doing business with any Macy’s entity at this time or in the past
  • Prior trade names and brands, if applicable
  • List of any business awards, recognitions or editorial credits
  • 250-word biographical statement, which should include the story behind your brand (required)
  • Lookbook or line sheet of your product, complete with wholesale cost and suggested retail price points
  • Government issued recent photo IDs of applicant and ALL other owners of business
  • Resumes of ALL owners
  • Financial Statements (Profit/Loss Statement, Cash Flow Statement and Balance Sheet) for the business for two years
  • Verification of your business as a legal entity (corporation, limited liability company, partnership, sole proprietorship)
  • Where your merchandise is produced

Key dates and information

  • Online applications for the 2024 session must be submitted online by 11:59 p.m. EST on November 30, 2023
  • Please note that acceptance and participation in The Workshop does not guarantee a contract or ongoing opportunities with Macy’s or any of its subsidiaries
  • All eligible applications will be reviewed and select applicants will be called in for a virtual interview
  • Class size is limited—details regarding dates and pre-work will be included in a welcome packet that applicants receive upon acceptance into The Workshop


Applications open 9/5/23


Applications close 11/30/23


1st Round interviews


Finalists announced


Workshop is in session!

It was such a game-changer for us... learning how to scale our business & so much more.

– John & Kasha, Bohn Jsell, class of 2021