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Shatter the barriers, doubts, excuses, walls, limitations, stereotypes & glass ceiling.

Today is where it starts. Join the retail industry’s longest running diverse retail development program, now celebrating 10 years.

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Applications open 9/6/21


Applications close 11/30/21


1st Round interviews


Finalists announced


Workshop is in session!

What Our Alumni Have to Say

“I went in and it was a complete awakening because they taught me everything I needed to know on how to operate a proper business on a large scale, in the United States.”

“Macy’s taught me how to budget and gave me all the financial tools to monitor my money.  Macy’s taught me how to plan and forecast.  When you’re a small business you don’t do all that”

“Macy’s has taught me how to foster a team.  Before I was doing everything on my own.”

Mateo New York

“My experience at The Workshop at Macy’s was life-changing.

They gave us the opportunity to sit at the table with a panel of alumni who shared best practices and tips on running a retail brand.

I was able to apply those tips to my business"

Eleven 60

“An excellent window into what is Macy’s”

“It was a mini MBA”

“We were able to have direct implementation plan that next Monday”

“The entire week proved to be our bold AHA! moment”

Twelve NYC

“As a result of the program, we have found mentors and allies who have helped us with financing, growth strategies, and other resources”

“We would have never been able to launch in large retail without the knowledge that was presented at The Workshop at Macy’s”

Urban Hydration


Macy's, Inc. purchases from diverse & women-owned businesses in 2020.

The Workshop in the news


Native Hawaiian Owned NOHO HOME Gains Global Audience with Macy’s Partnership

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The Workshop at Macy’s Celebrates 10th Anniversary of the First-of-Its-Kind Diverse and Women-Owned Vendor Development Program

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Macy’s Honors Black History and The Brilliant Legacies Of Black Creatives

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How One Entrepreneur Used Timing, Passion, and a Deal With Macy’s to Build a $1 Million Watch Company

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Alumni to watch

Urban Modesty

Like many Muslim women looking for modest fashion, Sherihan Moustafa struggled to find anything that suited her tastes & her lifestyle. So this mother of six took on the challenge herself.

Urban Modesty

Oma The Label

New York-based fashion stylist Neumi Anekhe started her brand as a way of diversifying the market & representing entrepreneurs of color by creating quality & affordable pieces for the everyday woman.

Oma The Label

Urban Hydration

Inspired by charity work, former corporate exec Psyche Terry developed hair & skin care products that use plantbased ingredients to help you achieve a healthy, moisturized glow.

Urban Hydration

Get your product, dream, vision, personality, voice, passion, creativity & foot in the door.