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About The Workshop

Our mission

The Workshop at Macy’s is the retail industry’s longest running vendor development program dedicated exclusively to diverse -, Women -, LGBTQ-, and veteran-owned businesses. We select high potential applicants and provide the tools they need to better succeed and sustain growth through one-on-one education from Macy’s, Inc.’s top executives.

Fostering the next generation of diverse-owned merchandise suppliers

Fostering the next generation of diverse-owned merchandise suppliers

Diversity is at the core of Macy’s approach to doing business. It touches all areas of our company and we expect our colleagues, our advertising, in-store merchandising, and the companies with which we do business to all reflect the diverse multicultural marketplace we serve.

A message from our Chairman & CEO

A message from our Chairman & CEO

Building long-lasting relationships with our vendors

At Macy’s, Inc., we know that we are strongest when we are representative of the many communities we serve. Our vendor relationships play an important role in our diversity and inclusion strategy. Having a supplier base that reflects our diverse customers offers shoppers a more robust experience, allowing us to expand the breadth and uniqueness of our assortment, while nurturing diverse talent in our industry.

Macy’s, Inc. identifies diverse and women-owned entrepreneurs in several ways, including our business accelerators – The Workshop at Macy’s and STORY – in addition to our Supplier Diversity Program, open calls and partnerships. New retail models and meaningful presence in our various distribution channels – in stores, online and on our mobile apps – provide varied opportunities for distribution for diverse suppliers.

We employ an always-on approach to creating connections with diverse retail and non-retail vendors and discovering new brands and product offerings. As part of our commitment to the Fifteen Percent Pledge made in November 2020, we have accelerated our plans to amplify Black-owned brands, adding more than 50 new brands to our assortment by the first half of 2021, with more to come. In addition to enhancing our product offerings, the impact of our strategy across all areas of our business makes a difference in sustaining diverse and women-owned enterprises and the communities in which we collectively operate. In the last three years (2018-2020), Macy’s, Inc. purchased more than $2.1 billion from ethnically diverse and women-owned suppliers, which in turn contributed to the creation and sustainment of thousands of jobs and billions to the U.S. economy.

By integrating diverse and women-owned businesses into our merchandising and business development strategies, we are helping build a better, more inclusive future.

While work remains, I am grateful for what our colleagues have accomplished and am energized by their dedication to this work. To our customers, communities, and other stakeholders, you have my pledge that diversity and inclusion will continue to be business imperatives at Macy’s, Inc. aligned with our priorities and values and integrated into all areas of our company.

Jeff Gennette
Chairman and CEO
Macy’s, Inc.

Our commitment to diversity and inclusion

At Macy’s, we are committed to diversity and inclusion across all aspects of our business. Guided by our mission to embed diversity and inclusion into how we think, act, and operate — we know we are strongest when we reflect the customers and communities we serve.


Welcome, accept and respect every one of our customers.


Drive growth with under-represented suppliers.


Drive impact through community relationships reflecting our goals and values.


Consistently and genuinely reflect all our customer’s lives.


Reflect the full spectrum of diversity at all levels of our workforce.

Innovating the business of fashion

Macy’s is continually looking for new ways to serve our customers, deliver value and build sales and profits. We’ve long been recognized for our commitment to fostering the growth and development of our vendor resources, including owned enterprises.

Making a real impact

Making a real impact

The value of those partnerships cannot be overstated. In 2020, Macy’s financial commitments with diverse businesses helped contribute $710 million to the US economy, and sustained over 3,800 jobs.

Supporting diverse-owned businesses since 2011

Supporting diverse-owned businesses since 2011

For nearly a decade, The Workshop at Macy’s has elevated, supported and helped to foster the growth of the next generation of diverse-owned merchants and vendors. As America’s Department Store, we serve the most diverse customer base in the world, and we believe that our business is stronger by making sure that the products and assortments we offer cater directly to those customers.

Demonstrating our commitment

Demonstrating our commitment

Macy’s puts our customers at the center of every decision we make. Because of that, we offer a personalized shopping experience across our stores and platforms. Aggressive implementation of this customer-centric strategy by a talented, experienced organization provides Macy’s, Inc. with an important competitive edge.

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