Alex Woo talks about what she learned from her Workshop experience, saying “It’s like a mini-MBA class!”
Born and raised in New York City, Alex Woo embodies the spirit and passion of a true New Yorker. With her showroom and workshop located in the heart of Rockefeller Center and an eponymous collection of jewelry, Alex has since become one of the most recognized and coveted jewelers among a new generation of designers.
Woo has been designing jewelry for over a decade to much acclaim and success. With her father, a master bench jeweler, serving as her mentor, Woo has grown up learning an appreciation for gems, precious metals and fine craftsmanship.
From winning the grand prize at the Women’s Jewelry Association’s national design competition to being awarded one of the most prestigious accolades in the industry by experts from the JCK Design Center, her distinctive design sensibilities began at an early age.
Woo delicately balances the trendy “must have” and the classic into sleek and stylish eco-friendly designs that evoke the bold strength of today’s women, while keeping intact their natural femininity. She draws inspiration from her travels around the world and admits her most creative moments are found in new locations that she visits.
Since participating in The Workshop at Macy’s, the Alex Woo collection has expanded online and in brick and mortar both domestically and internationally. The collection can be purchasd in Macy’s, Bloomingdales and other retail partners in the US, Moscow, and Hong Kong. The assortment has also grown exponentially with the additional of Autograph Letters,Little Icons and a Major league Baseball collection. A new lower priced little sister brand called Charmbar was also recently launched.
Learn more on the Alex Woo website.