Application for the 2020 Workshop at Macy’s class is now open!

Apply Now

Testimonials

What Our Alumni Have to Say

“The whole program has changed my life and my business. The information that I received is of so much value. Everything within my business will be revisited. The access of the tools are definitely change the decision making process. The value that I can give to my team in order to grow is a wonderful gift. My business is ready for growth. What was needed I received it during the week of the Workshop. The access to the people who saw my product and the opportunities that I have moving forward is more than I can ask.

(The Workshop at Macy’s Participant, 2019 Class)

“The week was a whirlwind and SO rewarding. We enjoyed the ride immensely, whether it is learning something completely new or validating what we have been doing.”

(The Workshop at Macy’s Participant, 2018 Class)

“Overall the program was excellent and definitely one that I will recommend!”

(The Workshop at Macy’s Participant, 2018 Class)

“It was validation for all the companies – that we may think we’re nothing, but really, we offer quality products that even Macy’s may be interested in! We need to be less hard on ourselves.”

(The Workshop at Macy’s Participant, 2017 Class)

Mateo New York
Alex Woo
Twelve NYC
Urban Hydration

“I went in and it was a complete awakening because they taught me everything I needed to know on how to operate a proper business on a large scale, in the United States.”

“Macy’s taught me how to budget and gave me all the financial tools to monitor my money.  Macy’s taught me how to plan and forecast.  When you’re a small business you don’t do all that”

“Macy’s has taught me how to foster a team.  Before I was doing everything on my own.”

Mateo New York

“You never know where it will take you”

“It gives you the time and tools to step outside of your day to day and reevaluate what you’re doing”

“Every entrepreneur that feels that they are right for The Workshop should apply”

Alex Woo

“An excellent window into what is Macy’s”

“It was a mini MBA”

“We were able to have direct implementation plan that next Monday”

“The entire week proved to be our bold AHA! moment”

Twelve NYC

“As a result of the program, we have found mentors and allies who have helped us with financing, growth strategies, and other resources”

“We would have never been able to launch in large retail without the knowledge that was presented at The Workshop at Macy’s”

Urban Hydration

Here's What the Alumni Had to Say About The Courses

Master Class with Lisa Price (Founder, Carol’s daughter):

“Lisa’s honesty and transparency about relatable issues was refreshing”

(The Workshop at Macy’s Participant, 2019 Class)

“Her overall story was very encouraging and empowering. Recounts of the growth of her business were very motivating. Understanding that even when you hire experts, they don’t always have all the answers, and that you should still stay true to your core and identity was very helpful.”

 (The Workshop at Macy’s Participant, 2015 Class)

ID the Customer:

“This classed helped me to understand the importance of knowing who my target customer is and how I can utilize that information to gear my product towards them even more”

(The Workshop at Macy’s Participant, 2019 Class)

“The discussion about creating brand values and welcoming all hit home for me.” 

(The Workshop at Macy’s Participant, 2016 Class)

“It was very interesting to hear about not only the amount of data that Macy’s has acquired, but also how it helps them respond to their customer. In addition, it was great that we were given an idea as to how to use our own data to continually change according to our ever-changing customer.” 

(The Workshop at Macy’s Participant, 2016 Class)

Building Your Brand Identity:

“It was great to learn about the different tools that are available on the social media platforms that can be beneficial to business owners.

(The Workshop at Macy’s Participant, 2019 Class)

 “Digital marketing is so important today, the class was so relevant to what small businesses really need.” 

(The Workshop at Macy’s Participant, 2018 Class)

“(This session) demystified some online misconceptions.” 

(The Workshop at Macy’s Participant, 2017 Class)

Managing Business Relationships (Senior Merchant Panel):

“This was one of my favorite sessions it speaks volumes to be in the same room with buyers of relevant categories. I liked how open they were about their departments and where they saw the future of their departments in the next two to three years.

(The Workshop at Macy’s Participant, 2019 Class)

“This session made me realize how I need to be hands-on and very involved in the relationship with the retailer!” 

(The Workshop at Macy’s Participant, 2018 Class)

Assortment Planning and Production Life Cycle:

“This was my favorite session; much was covered and covered well.” 

(The Workshop at Macy’s Participant, 2017 Class)

Managing Business Relationships (Senior Merchant Panel):

“This was one of my favorite sessions it speaks volumes to be in the same room with buyers of relevant categories. I liked how open they were about their departments and where they saw the future of their departments in the next two to three years.

(The Workshop at Macy’s Participant, 2019 Class)

“This session made me realize how I need to be hands-on and very involved in the relationship with the retailer!” 

(The Workshop at Macy’s Participant, 2018 Class)

Assortment Planning and Production Life Cycle:

“This was my favorite session; much was covered and covered well.” 

(The Workshop at Macy’s Participant, 2017 Class)

“Understanding the product lifecycle, planning your product calendar, just everything about this was valuable, well-articulated and generally useful within and separate from Macy's.” 

(The Workshop at Macy’s Participant, 2014 Class)

Financial Management & Access to Capital:

“This session was vital in understanding how to expand our business while still keeping in mind equity vs. venture capitalist loans”

(The Workshop at Macy’s Participant, 2019 Class)

“The financial management and access to capital sessions changed my life. Practicing my investor pitch during the speed-mentoring session provided unparalleled preparation - so much so that after the day’s session I met with investors, pitched my business and landed a deal!” 

(The Workshop at Macy’s Participant, 2018 Class)

“The financial tool is priceless! It gives us a workable and dynamic model to apply “what if” scenarios to our forecasting with understanding. It gives us the ability to really know our numbers, and relay them confidently to prospective partners, investors, bankers etc.” 

(The Workshop at Macy’s Participant, 2017 Class)

Retail Math 101:

“I loved the presenters’ energy and how helpful and interesting they made retail math”

(The Workshop at Macy’s Participant, 2019 Class)

“(This taught me that) retail math is complicated, and I need to understand that in advance of partnering with retailers.” 

(The Workshop at Macy’s Participant, 2016 Class)

“This session definitely strengthened my understanding of key formulas and financial strategies for my business.” 

(The Workshop at Macy’s Participant, 2016 Class)

EDI/AP:

“Understanding the process of standardization and fulfillment when it comes to working with big retailers [was helpful]

(The Workshop at Macy’s Participant, 2019 Class)

“WOW – A summary of the shipping manual and more in one session. Very valuable lesson and covered a great deal.” 

(The Workshop at Macy’s Participant, 2011 Class)

Alumni Panel:

“It was nice to see how businesses that went through the workshop are utilizing what they learned and applying it to their businesses now.

(The Workshop at Macy’s Participant, 2019 Class)

“It was nice to hear how the businesses had grown and the ups and downs they faced.” 

(The Workshop at Macy’s Participant, 2017 Class)

“Their experience and successes before and after The Workshop, and The Workshop’s applicability to their success (was interesting to learn about).” 

(The Workshop at Macy’s Participant, 2017 Class)